Fifa Soccer World Cup 2010 ← Back to the portfolio
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- Corporate Identity
In anticipation of the 2010 Fifa Soccer World cup, and searching for a Visual South African identity a user content campaign was developed. Logos designed in order to incorporate every sub-culture and to inspire the public to create their own versions of the logo in order to create a inclusive branding awareness. In conjunction with a competition where the designs are to be sent in and the public to vote for their favourite design, where after these are to be used in a number of marketing and advertising applications.
Conceptual in nature