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Home-game box office tickets
In order to create brand loyalty and increase home-game attendance for the Mamelodi Sundowns Soccer team, at their home stadion Loftus Versveld. A limited edition series of tickets were designed for the upcoming season.
A series of illustrations were created to honour memorable moments in the club history. With every game a different moment would be portrayed in order to create a distinctive collection. The value and appeal of the collection lies not only in the sentimental arena but also in a prospective monetary field. At the end of the season a competition would be launched where every supporter with an entire set would be eligible for a loyalty awards draw.
Conceptual in nature